Hi guys! Today is the start of something new. I’m a Web Developer in my full-time role and so being techy is not only in my nature but it is a necessity for me to have knowledge in things like social media. In the case of this post, I’d like to cover a bit of information on automated messages and the importance of responding to said message when it gets a response – for lack of a better description.
If you use Twitter on a daily basis for your blog or business, you will probably know all about the automated messages you can set using a third party tool such as CrowdFire or TweetDeck;I do not personally use these but these are the tools I has seen used, I use HootSuite. But just in case you need a reminder.
Automated messages are a great way for you to engage with the public and create new connections with people you might never had known existed. This can be really good for your own personal brand and in my case, good character building since I never know what type of personality I have the pleasure of meeting next!
They are sent automatically by a third party program to new followers of a Twitter account and possibly other social media. Quite useful if you use them right.
I recently followed a few new people on my Twitter because they have some interesting stuff on their blogs and other social media that I enjoyed reading or found inspiring in someway. I was happy to received an automated response
from adding some of them to my list of followed as it gave me an opportunity to make new connections.
The automated messages are great, don’t get me wrong, but the issue was in the response to the response. Now what
I mean by this is, I responded to them and after a few days, or seven, nothing. It is all good and well using the automation because heck, not even I have the time to answer back to all messages and emails I get straight away, but the fact that no time went into responding to the human who spent the time to write back even though they knew it was automated was disappointing to say the least.
Moral of the story is, Twitter is for making connections. Don’t waste it.
What Does This Mean for Your Brand Identity
If you use an automated message, just remember it’s main purpose is to actually engage with your audience. It is crucial to answer the people when they come knocking; how do you expect to build your brand if you’re going to ignore an interested party. If you don’t respond in 24-48 hours, and if you haven’t lost them already, you will most likely loose a potential customer, friend or helpful being to a competitor. Is it really worth the risk?
With an increase in outside engagement, more business will come your way and your brand identity will get some good reputation just by making time to respond. Once more business comes your way, then you can think about hiring someone to answer the messages for you so that you can keep doing what you do best. Win-Win.
So to Recap
- If you are going to use automated messages, be prepared to answer to an responses.
- Don’t ignore possible new connections unless your business or blog can go without.
- Good response times = good rep = more business = happier you and happier potential customer which eventually will most likely lead to more good business.
- The more people like you, the more you will be rewarded.
I hope this gives you an idea of how important responding to messages can be – but I’m sure you knew this already 😉